Getting Better Insights from Market Research
I had an interesting chat with a fella yesterday, who explained that he had done some market research in the past but it hadn’t told him anything. Interestingly, I hear that comment quite often when...
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5 Paths to Cost-Effective Market Research
Whether you’re trying to assess market demand before releasing a new product or service, choosing the best location in which to sell, or simply looking to gain a deeper understanding of your target...
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Through the Eyes of a Tourist
Photo by Lina Kivaka from Pexels If you’re a destination trying to attract tourists, sometimes it can be hard to evaluate your strengths and weaknesses objectively. Rare are those times when you can...
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Sponsoring Stampede: Events Branded for Success
Photo by Bryton Udy on Unsplash The Calgary Stampede is an event like no other in Canada. In its 107th season in 2019, the Stampede is almost as old as the city itself, and captures its unique spirit...
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Tips for Marketers on Surviving and Thriving in a Digital...
Photo by NASA on Unsplash It’s hard being a marketer in 2019! I know that, and not because I am a marketer. Rather, I am a strategist, measurement specialist and market researcher who works with...
View ArticleWhat Kinds of Market Research Do You Need?
So, have you decided it’s time to consider getting some market research? Good for you! Having solid market research will always make you feel more confident in bolder, better business decisions. The...
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How to Calculate Sample Size for a Survey
One question many marketers have is this: How many surveys do I need for my market research study? Or, how do I calculate survey sample size so I can be sure I’m statistically valid? First, I’ll give...
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6 Ways to Make Your Business Friendlier to Immigrants
I recently enjoyed a presentation by Dr. Doug Norris, Chief Demographer for Environics Canada, affectionately known as “Mr. Census”, which was based on Statistics Canada’s 2021 Census. The data was...
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A Summer of Innovative Market Research and Marketing Projects
Well, it was a crazy summer, but a great one. As I look over the projects Tenato’s team was working on, there were a few interesting highlights: Housing Innovations: We had the pleasure of working with...
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Are Focus Groups a Good Idea?
Focus Groups are a unique method of qualitative market research – that deeper type of market research that uncovers behaviour and attitudes, and why people feel or act the way they do. Usually held in...
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